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Lego Group, a Danish manufacturer of plastic building toys, announced yesterday that it was opening its first certified shop in Thailand as part of a strategy to speed up growth in Asia.
Scheduled to open tomorrow, the Lego shop at Siam Paragon will follow a “co-sharing” partnership between Lego Group and DKSH (Thailand) Ltd.
Occupying 170 square metres of retail space, the outlet will carry some 300 Lego toys, 32 of which are exclusive products available only at certified Lego outlets. Retail prices will range from Bt180 per piece to over Bt30,000.
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